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Journalists accept payment for news stories, often in the form of “transport” costs or other gifts, and, because the practice is so widespread, it slants reporting and news coverage in favor of those who can pay. See World Bank Data Bank, International Monetary Fund, “World Economic Outlook Database, April 2019,”. The longest-running radio stations among our case studies were also the ones with the largest audience numbers, and it helps to have got in early, built up your audience gradually, and beaten the competition. The action you just performed triggered the security solution. What’s more, some outlets persevere without finding themselves beholden to either local politicians or international donor funding. Serving the audience and promoting development are the core missions of proximity radio, as was emphasized repeatedly by the station managers and owners we interviewed. Top Uganda Radio Stations. We were struck by how few of the station managers we interviewed expressed anxiety about the internet as a competitor. Despite the state scrutiny, all of our case study stations saw it as their mission to hold leaders to account and ensure opposition voices had the opportunity to be heard. At each station, we observed the day-to-day operations and analyzed a selection of news and other programs being broadcasted. Monica Chibita, dean and professor of Mass Communication at Uganda Christian University, explained: “Quite often stations become dependent, and without good governance, people [at the radio station] can lose the will to plan—so some are closed down, some are limping.”. BBCMediaAction,2018,How Support to Local Radio Can Empower Social Change: A Case Study from Zambia (London: BBC Media Action), http://downloads.bbc.co.uk/ mediaaction/pdf/research-summaries/zambia-research- summary-web-final.pdf. KOMO - News Radio 1000 AM. This paid airtime is typically either straightforward advertising or more subtly framed as a talk show. IPSOS 2018 figures show 27 percent of the population access the internet at least once a week. In the case of Phoenix FM, the station is now profitable for its current owners after early years of greater donor dependence. Financial support from donor grants, while offering an alternative to navigating domestic politics, inevitably comes with its own trade-offs. National WASH Consultant for 2 months, Kampala, Uganda UNICEF - United Nations Children's Fund Updated: 2020-11-05T23:49:27Z. Audiences also listen because they identify with a particular station and develop loyalty to that station’s brand. Despite the explosion of digital news outlets globally, millions of people in sub-Saharan Africa continue to rely on radio as the most accessible independent news source. Harford is also co-owner and managing director of iMedia Associates, a UK-based consulting firm which provides strategic advisory, training, and management services. 1. VOK does this and consequently attracts more advertising by topping the IPSOS ratings. Its annual income is roughly 180 million UGX ($48,960). She isa farmer and she is a religious person,” said Andrew Agaba, station manager at VOK in Kabale, Uganda. The opening up of the Ugandan broadcast airwaves in 1992 came two years after the government decided to relax its decades-old control of the foreign currency market. CBS FM, positioned as the voice of the Buganda kingdom, was much anticipated and eagerly received. All are self-sustaining, with the exception of one donor- dependent outlet for contrast. All the station managers and owners in our study were interested in finding advertising revenue from commercial companies, though some more than others. While advertising revenue is needed and highly sought after, it is not without its disadvantages. For example, Radio Mano sells peanuts, hires out a bus, and manages a pine tree planting project. We recognize that this is an imprecise statement: much depends on the stations’ own judgement of their viability. The bulk of its revenue comes from advertising and sponsorship. A recent survey showed that Radio Icengelo is the number one stationin the Copperbelt with an 85 percent market share; Phoenix FM was the first independent commercial FM station in Zambia and has since acquired five extra frequencies on an expansion program to the north.35.

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